Nvidia discontinues the GeForce Partner Program
It all becomes just a history. Nvidia has published the news regarding the discontinuing of its GPP. It was too little too fast for some people to be a part of it. It all began in March and ended before a couple of hours.
Nvidia has undoubtedly explained that most of the partners have agreed to the program, which doesn’t make any explanation regarding termination of the same. The clarification made by Nvidia has opened numerous rumors and insecure statements around the web.
As Nvidia claimed:
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
On the other side of the Nvidia’s story, being unable to sell AMD GPUs under the ASUS ROG branding pushed ASUS to create a new gaming brand AREZ to be able to sell their graphics cards. The only guilt for that occurrence could be found in Nvidia. Looking at the bright side, this is a winning situation for all the gamers across the globe. However, the central question becomes simple and involves the outcome of the orphaned branding. In numerous times, AMD accused Nvidia of their bad competitive and marketing practice on the market, leading to nothing but an escalation. Followed by the gamers across the world, it was already announcing a recognition of this current situation.
It feels like Nvidia has done the right job by pulling the plug since this way of marketing was flagged for unsuccessful and rubbish. All of a sudden, it seems like the GPP was the only reason that was choking Nvidia’s work. Well, worry not, since AMD has a lot more room to feel more confident now, at least when it comes to sales. The simple cancellation of the program adds that there’s something fishy about it, right?