The legendary video game company Capcom with its legendary games such as the Street Fighter games, Monster Hunter games, Resident Evil games, etc. has shared its beliefs on the marketing of its games. Four out of five of the games that Capcom is currently selling are distributed digitally. And the company has said that there is room to grow that share.
As an answer to a question posed to them at its annual shareholder’s meeting, the company confirmed that its digital sales ratio on games is currently sitting at about 80% and trending upward.
The company came out with a statement: “While it ultimately depends on how our customers behave going forward, for the time being, we are promoting our digital strategy with an objective of 90%, since there are some customers who prefer to own discs,” and also the company has stated the following: “We aim to continue expanding our business performance by maximizing the benefits of digital sales, which include being able to provide our content both for longer periods of time and throughout the world.”
Capcom was not expecting its audience to jump into the digital distribution very easily. But Capcom was wrong. Statistically speaking last year the reported digital distribution made up 53.3% of its sales. And now it has projected that the growth will reach 75.4% this year.
The expansion for Monster Hunter World, Iceborn was the main justification that the company will jump in its digital distribution. Even at the time, Capcom predicted an 80-90% digital business in the medium to long term. However, it did not expect 2020 to be an anomaly.
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