Users running ad blockers usually do not want to pay for genuinely FREE CONTENT (had to capitalize that), and they get frustrated by a 30-second long ad. Sometimes, skippable, sometimes not, those very same users are getting mad regarding Twitch’s latest advertising choice. But why exactly?
Ads have a unique property that helps companies worldwide earn something extra to keep their lights on. This platform works in every category, TV, newspapers, online media, magazines or services, etc. When it comes to online ads, there’s a way to counter them. Some users decide to block ads using third-party software (or a browser extension) that would skip the advertisement without obstructing their viewing or reading experience. So what did Twitch do to tackle this adequately?
Twitch’s algorithm was changed to detect such an occurrence and counter it interestingly. Those running third-party ad-blocking software are now tackled not with an ad but with a static message. They’re notified that they’re using a third-party tool or browser extension that blocks ads. But that’s not the reason for the frustration; instead, it’s the frequency at which the message pops up.
According to users, Twitch is running this countermeasure at an approximate rate of 10 minutes.
Twitch is targeting viewers using ad blockers by running frequent ads in an attempt to annoy them into submission. You'll have to disable your ad block to stop these otherwise they'll run every ~10 minutes. pic.twitter.com/70CevtuugF
— Lowco (@Lowco2525) November 2, 2020
Before you get mad, keep in mind that allowing ads won’t ruin your viewing experience. Yes, 30 seconds of ad help Twitch earn more and helps your favorite streamer, which by the way, sacrifices his time in making completely free-to-watch content. So far, the only way to avoid this message and not be targeted by it is by removing your third-party ad-blocker or subscribe to your favorite channel.
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