In a direct appeal to fans and followers, Aaron Greenberg, Xbox VP of games marketing, has announced that none of the first-party trailers at the upcoming Xbox Games Showcase will consist entirely of computer-generated footage.
The statement came in response to a fan query on Twitter about whether the Showcase would feature gameplay for announced titles and CG trailers for unannounced titles. “None of our first-party games in the show are full CG trailers,” Greenberg responded. “Everything is either in-game footage, in-engine footage, or in-game footage with some cinematics. Each of our trailers will be labeled so it is hopefully clear for our fans.”
None of our first party games in the show are full CG trailers. Everything is either in-game footage, in-engine footage, or in-game footage with some cinematics. Each of our trailers will be labeled so it is hopefully clear for our fans.
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) June 4, 2023
The Xbox Games Showcase is scheduled for Sunday, June 11, and is set to kick off at 10 am PT / 1 pm ET / 6 pm BST / 7 pm CET. It represents a high-profile moment for Xbox, as fans eagerly anticipate the reveal of new titles and updates on already announced games.
While Greenberg did not explicitly mention other gaming companies in his response, his comments may have indirectly referenced recent events like the PlayStation Showcase, which opened with an entirely CG trailer for the upcoming PlayStation Studios title, Fairgame$.