Pokemon GO Fest 2023, held across three continents in August, achieved remarkable economic impacts and community engagement. We did it guys, together as always!
The combined events in New York, London, and Osaka generated $323 million for local economies, with $73.8 million contributing to tax revenues. Notably, these figures surpassed economic boosts from major events such as the UEFA Champions League final and Taylor Swift’s Eras Tour.
In New York City, Pokemon GO Fest brought a significant economic boost of $140.1 million, with $28.1 million in tax revenue. The event attracted 74,000 attendees, 21% of whom were first-time visitors, showcasing the city’s appeal on a global scale. Roughly 35 million Pokemon were caught, and an average of 18.6 miles were walked by Trainers.
Here are a few words coming from Fred Dixon, President and CEO of New York City Tourism + Conventions:
“New York City is the world’s stage when it comes to live events. The Niantic team proved to be great partners in our efforts to bring the Pokémon GO Fest to the five boroughs this past summer, and the results of the economic impact study speak for themselves,”
“The event created an opportunity to showcase the City to players and fans from around the world, 21% of whom were first-time visitors. We look forward to welcoming them back to NYC again in the future.”
In London, the event at Brockwell Park yielded an economic impact of £46 million ($55.9 million), with £22 million ($26.8 million) generated in tax revenue. Over 50,000 people attended, with 62% traveling from outside the UK. From what the data says, 34 million Pokemon were caught, and on average, 41 kilometers were walked during the event.
Osaka’s Pokemon GO Fest in Japan had an economic impact of ¥5.409 billion ($38 million), generating ¥1.649 billion ($11.6 million) in tax revenue. The event drew over 60,000 attendees, with 78% coming from other parts of Japan. On average, 27 kilometers were walked, and 21 million Pokemon were caught.
Were you a participant in the Pokemon GO Fest 2023? How did it go for you? Tell us in the comments below.