Focus Home Interactive, one of Europe’s leading video game publishers of sounding games such Sherlock Holmes, Trackmania, A Plague Tale, and others, has decided to rebrand to Focus Entertainment. The company has also introduced a redefined logo and described the reason behind this move.
Focus Home Interactive was found as a video game developer and publisher in Paris, France, in 1996. With the acquisition of numerous video game development studios such as Deck13, StreumOn, Dotemu, and others, the group believed it’s a smart choice to rebrand. It usually results in a confidentiality boost.
From now on, Focus Entertainment brand covers all of Focus’s activities, and the term Entertainment represents the desire to diversify its games, products, services, and revenue streams.
According to the official press release by Focus Entertainment:
Focus Home Interactive is one of Europe’s leading video game publishers and developers, uniting talents throughout the creative process, from development to commercialization.
The acquisition of studios such as Deck13 Interactive, StreumOn Studio, and more recently, Dotemu and its label The Arcade Crew, demonstrate Focus’ desire to integrate talents and studios with singular visions in our strong and ambitious Group, to promote value creation, anticipate new trends, and unique gameplay.
From now on, the Focus Entertainment brand covers all of Focus’ activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams. Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games.
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