The oldest, but the best trick in the marketing book is a soft launch, and that is exactly what will happen with the upcoming game Avatar: Generations.
The RPG game Avatar: Generations will officially soft launch for iOS and Android in pre-determined countries in August, as stated by Square Enix London Mobile. As the months go by, more and more countries will get access to the life of the beloved Avatar characters.
Here is what Patrick Naud, head of mobile at Square Enix Montreal, has said:
“We are thrilled to unveil Avatar: Generations as the second official title in production from Square Enix London Mobile and I can’t wait for players to dive in later this year,”
“Avatar: Generations represents Square Enix London Mobile’s continued investment in publishing high-quality free-to-play mobile titles based on iconic IPs.”
Which Avatar is your favourite? Let’s elaborate in the comments below.
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