The company behind Pokemon GO, known as Niantic, said that they have donated $170,000 for pandemic relief and around $700,000 for educational purposes and health causes.
As we all know, Pokemon GO is a social game, where players gather together to catch Pokemon. Before the pandemic, you could see big crowds near parks, parking lots, and many other places, competing against each other, taking over Gyms and whatnot. Well, now that is put on a long pause, so Niantic opted for online events that did not require people to go out of their homes.
Recently, this game made around $1 billion in its first ten months of 2020, as we know from Sensor Tower’s estimation.
Niantic has successfully created the Black Lives Matter commitment, they largely supported the Local Business Recovery Initiative, in which they have helped around 1,000 local small businesses, they actively help organizations like TechRow Fund, US Black Chambers, OCCUR, RYSE Center and more.
Now they have said that they are looking for partners from all around the world that would like to be helped through AR and community engagements.
It is great to see big companies helping small businesses get on their feet during these dark times.