Sony Interactive Entertainment has exciting news to share with its community. The company is proud to announce its strategic acquisition of iSIZE, a renowned London-based firm specializing in deep learning for video delivery.
Founded in 2016, iSIZE has quickly risen to prominence thanks to its dedicated team of engineers and technical experts. Their focus has been on developing innovative video optimization software solutions. Notably, they have introduced an AI-based perceptual preprocessing solution, which is poised to revolutionize the video encoding landscape.
This groundbreaking technology empowers conventional third-party encoders to produce higher-quality video content while significantly reducing the required bitrate. In practical terms, this means more efficient video streaming, providing users with superior visuals while optimizing data consumption.
Here are a few words coming from Sony Interactive Entertainment Future Technology Group senior VP Ueli Gallizzi:
“iSIZE builds AI-powered solutions to deliver bitrate savings and quality improvements for the media and entertainment industry,”
“The acquisition provides [Sony Interactive Entertainment] with significant expertise in applying machine learning to video processing, which will benefit a range of our R&D efforts as well as our video and streaming services.”
Sony Interactive Entertainment’s decision to acquire iSIZE underscores its commitment to leading the way in the gaming and entertainment industry. By incorporating iSIZE’s technology and expertise, Sony aims to enhance the gaming and content consumption experience for its users. This partnership holds great promise, with the potential to introduce exciting advancements in video delivery, benefiting both content creators and consumers.
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